McCormick Place + McCormick Square
McCormick Place is the largest convention center in North America, with 2.6 million square feet of exhibit space and close to 3 million visitors annually. IMTS, PACK EXPO International, RSNA, the National Restaurant Association Show, ASCO, the Chicago Auto Show, ProMat, FABTECH, and other major shows create some of the most valuable concentrated B2B audiences in the city.
For exhibitors and sponsors, the opportunity continues after the attendee leaves the hall: nearby hotels, dinners, hospitality, transportation, and the broader convention district all create additional impressions and ride opportunities.
United Center
Home to the Chicago Bulls and Chicago Blackhawks, the United Center hosts more than 200 events a year, including major concerts, college sports, family shows, and special events. Game and concert nights create predictable arrival and departure windows around the Near West Side, with fans moving between parking, restaurants, bars, hospitality, and the arena.
For the right sponsor, a pedicab can be both moving media and the answer to the last few blocks nobody feels like walking after the game.
Soldier Field + Museum Campus
Chicago Bears games, Chicago Fire FC matches, concerts, and special events bring large crowds to the lakefront and Museum Campus. The opportunity is not just the gate. It is the movement before and after the event - hotels, transit, parking, restaurants, hospitality, and the routes people use to reach the stadium district.
Wrigley Field + Wrigleyville
Cubs games turn Wrigleyville into a recurring neighborhood event, and Wrigley Field also hosts major concerts and special programming. The audience is social, consumer-facing, and already moving through one of the city's densest entertainment districts before and after the event.
That makes the surrounding neighborhood valuable for branded visibility, sampling, QR engagement, and sponsored short rides that connect the stadium crowd with nearby destinations.
Grant Park + Lollapalooza
Lollapalooza puts four days of music, 170+ artists, and eight stages into Grant Park under the Chicago skyline. The festival itself is only part of the brand opportunity. Hotels, restaurants, aftershows, transit, nightlife, and downtown pedestrian traffic stretch the audience well beyond the park gates.
This is the kind of environment where a moving campaign can stay visible while the crowd keeps changing locations.
Bank of America Chicago Marathon
Marathon weekend creates a citywide audience of runners, spectators, sponsors, volunteers, and visitors, with Grant Park as a major event hub and activity spread across neighborhoods along the course. For brands tied to fitness, wellness, finance, apparel, travel, food, hydration, and lifestyle, the weekend creates a very different Chicago audience than a trade show or stadium event.
Navy Pier + Streeterville
Navy Pier welcomed 8.3 million guests in 2025 and remains one of Chicago's largest year-round leisure destinations. Combined with Streeterville hotels, restaurants, attractions, and lakefront traffic, the area creates a steady consumer audience instead of a single event window.
