As the city’s parking infrastructure becomes bogged down and roadways become packed with SXSW attendees, pedicabs become the most practical and relevant mode of transportation. A pedicab brand activation utilizing the driver’s ability to deliver an effective brand pitch, in unison with a striking mobile billboard, will combine with other ooh activations to make a highly effective campaign in the downtown Austin area during SXSW. During past campaigns, major brands such as Uber, Captain Morgan, Braintree, Kettle One, HBO, and others have utilized Kween Cab’s pedicabs for advertising campaigns during SXSW to maximize brand exposure.
