Pedicab driver branding transforms the 5-10 minute conversation pedicab drivers have with their passengers into an effective brand pitch, which can be as casual as telling Dad jokes, and as function-oriented as encouraging contest sign-ups or distributing promotional material. For added visual impact, pedicab drivers may be fitted with T‐shirts, hats, socks, scarfs, speedos, spandex, and various types of apparel provided by the sponsor. Take it to the next level and bring those billboards to life with some pedicab driver branding magic.
